Having a prominent position on major search engines is now vital to a successful online presence. Being extremely cost effective, they can make or break a campaign or business opportunity and when conducted in the right way can significantly increase the reputation and revenue of an organisation.

Search Engine Optimisation aims to improve a website’s ranking in the list of results returned by an internet search engine such as Google and Yahoo. WTI can assist with the following:

• Meta Data (keyword) consulting and strategy planning including rank ordering, word profiling and reports
• Google, Yahoo!, Altavista, AOL, Ninemsn submission techniques including submission consulting and strategy planning and reporting
• Page Keyword Density consulting including copywriting and
• Reporting on a weekly basis with clear graphs and charts to show progress.

Listing high in search engines can be quite difficult, especially for new online businesses. As such, we normally suggest you consider running a paid placement program in conjunction with optimising your results in the free search listings.

Paid programs, such as Google’s ADwords, allow you target listings geographically or by key phrases typed in by the person searching. WTI is able to assist you with paid search engine listings by providing the following services:

• Copywriting (content) for the listings
• Generation of relevant key phrases for optimal exposure
• Analysis of required per click cost for desired positioning
• Suggestions for geographically specific content
• Reporting and conversion measurement
• Monitoring and adjustment

We also offer a number of other online advertising programs that can be undertaken on their own or in conjunction with other online marketing tasks. Banner advertisements are an effective way of gaining a website visitors attention. We can create a campaign for you, which includes:

• Copywriting (content) for the banners
• Creating of flash interactivity/creative design
• Analysis of appropriate websites for the campaign
• Booking space and submission of banners
• Reporting and conversion measurement
• Monitoring and adjustment

Viral marketing campaigns work on the premise if there is something in it for the user, they will forward it to their friends. This can work by providing users with an incentive for forwarding the information or purely by creating a creative and enticing movie or game, which they forward to friends. We can create the creative content for enticing advertisements or games and manage the reporting of the viral campaign.

We also have an innovative tool, which facilitates viral marketing. Essentially a competition where users can have more chances of winning for each link they send to a friend that is clicked on. When a friend clicks on a link, it invites them to join and also send to their friends. The product has the option for users to subscribe to a list to receive future marketing information from the company and there are numerous areas in which the product/company can be branded.