Forrester
Research estimates several costs of bad website design. The
two most striking are:
- Loss
of approximately 50% of the potential sales from
the site as people can't find what they are looking for.
- Loss
of repeat visits from 40% of the users who will
not return to the site when their first visit resulted in
a negative experience.
WTI
Design can either design your site using world benchmark standards
in website usability, or provide consultancy services for
you outlining the problematic areas in your website. Please
contact us today to discuss your requirements.
The
main aim of the research is to establish whether current websites,
applications or Intranets meet the needs of users in terms
of features, scalability, usability and relevance of content.
By using a series of sophisticated techniques to ascertain
these requirements we generate a report outlining our recommendations
for improving navigation, design and content changes to best
meet the needs of the users, as well as organisational business
needs. As such, we propose numerous options for each consultancy,
tailored to the client’s specific requirements.
WTI
Design has developed a process for optimising website design
which involves measuring the behaviour of subjects to determine
both the optimal design for a site’s architecture and an objective
measure of the site’s usability. The method is objective in
its analysis, the results are measurable and repeatable and
can stand the test of third-party interrogation by any reasonable
measure of performance. The research will identify areas where
the websites could be improved to deliver more benefits to
the customer, in line with customer expectations, and make
the site more relevant and useful to the client’s key target
groups.
|
